For a company, the website is an important showcase. Many visitors may know it for the first time by visiting the website, so the way the company presents itself will be stored as the first impression your audience has of it. The style of the page and its ease of navigation say much more than what it is supposed to.
In the end, our experience on your page will leave us with a feeling of trust or distrust in that company.
That’s why we have to take care of website design so as not to have the opposite result of what we expect, which many SMEs do not do. Let’s look at the most common mistakes that can be found.
1) Call to action
First of all we want to ask what we want the visitor to do on our site. Contact us? What about leaving us your email so we can send you information about our business? Buy something? Design is what allows most visitors to naturally do what we expect from them.
The call to action is an invitation to the visitor to do something. This must be present on all pages so that the visitor always knows why he is visiting the web.
The lack of a call to action is as difficult as having a multitude of calls that end up confusing and not clarifying the goal.
2) The contact
Something else not to be missed is a way to communicate with the company. Whether it is a telephone, an e-mail or a contact form, the visitor must always be able to ask for something, request quotes, clear up doubts. A lack like this is the best way to generate distrust.
We already have a call to action and a contact form, but can our visitors easily find all the information they are looking for?
There are websites that have a bad design that confuses the visitor, like the one above, but also pages with a very beautiful design that has been given much more importance than the fact that it is effective.
Not only do you have to design a website in order to figure out where to click to find what you are looking for, but the information does not have to be many clicks from any page on the web. That is to say that everything should be at a click from any other page.
4) I already have a catalog
Another common mistake is to think that the web is a duplicate of a physical catalog. The worst nightmare is when the client asks for a PDF document to be embedded as a page on his site.
5) And on the phone?
Most users are already browsing on mobile, so optimizing the Web to be adaptive is no longer an option, but an obligation. Furthermore, Google penalizes non-adaptive sites in their search results for years. Not to mention the websites that continue to use Flash, an obsolete technology that does not work on mobile phones.
6) I don’t understand anything about computers
And finally you have to remember that something done by a professional and something done by an amateur does not have the same result. A website that seems unprofessional will leave the idea that the company is too. A company should always hire someone who knows how to operate on the web. The customer always has the last word, but we should consider the advice of those who make web design their profession.