8 Google Maps Tips You Must Try!

Google Maps

Google Maps is perhaps the most widely used application in the world for finding your way around the world. Besides the basic functions we are all used to, there are some really interesting tricks. I have selected for you those that I considered most interesting, eight to be precise!

It seems hard to believe, but the Google Maps service was launched only ten years ago and has already become an indispensable tool for the lives of each of us both within our private and professional lives. In fact, since Google Maps is online we have inevitably changed the way we interact with road maps and more.

Read more

Google wants to “Help eCommerce” to fight against Amazon, How? They left the shopping cart

Google

Google has found a way to try to compete with Amazon in online commerce by joining retailers in their purchase. For this, it has launched Google Shopping Actions, a new program to create in Google Search a shopping cart to which you can add some of the products that are listed in the search engine.

The program has been announced today by the search engine’s own company, and as they said in Reuters, Google itself will make a profit by charging retailers a part of the purchases made through this new service.

Read more

Transparent algorithms: Why Google and Facebook not release their algorithms as Open Source?

Transparent algorithms

The algorithms involve us, but they do not know what they actually do. Google presents search results in a certain order and orders Facebook news and updates on our timeline according to certain criteria, but these recipes are secret and are jealously guarded by those who use them.

Should companies explain in detail what those algorithms? Some argue this option and make the analogy with the free software, a philosophy in which the code is published, shared, edited and redistributed freely. The debate on the transparency of the algorithms is more fashionable than ever.

Facebook in the spotlight

The Trending Facebook feature is a good example of such algorithms. Although it is assumed that who you really are that algorithm power users and how they use the social network, the operation of this program is totally unknown.

Facebook algorithm has a limitation: it is created, managed and fed by humans. Are we or rather Facebook- employees who decide what data is valid, what is done with them, and what response you get from them. An algorithm behaves better or worse shape is not just the fault of Facebook, but our, users, we feed this algorithm with our activity and our comments.

Read more

Privacy differential: It boasts Apple, Microsoft and Google created it uses

Privacy

These days the developer conference held Apple, and during the WWDC keynote address that 2016 was a specific reserved for an issue that Apple is particularly proud section: the protection of privacy.

Speaking of his new efforts in this area, Apple mentioned the use of a discipline that few had heard: it is the “differential privacy”, a statistical system to collect and analyze data without compromising the identity and privacy of those who provided consciously or unconsciously. Do you know who created the concept? Microsoft, among others.

Collect data without violating privacy it is (mathematically) possible

The differential privacy is indeed a unique concept, especially now that all large companies based much of its activity to study our activity. Google, Facebook, Microsoft or Amazon do not stop to collect our data and then used in artificial intelligence engines, or advertising systems, or the way we recommend products and content.

Read more

How to make the most of Google+ for your business

Google+

When a company faces in the sea magnum of social networks may think it is necessary to be present in most social platforms, but especially in the early stage may prove useful to focus their energies on one channel. Google Plus is a viable intermediate solution among the most famous Facebook and Twitterfor those companies wishing to start a social campaign. This is the social platform of the largest and most popular search engine in the world and boasts more than 300 million active users.

Read more

Google releases “Save to Google”, extension to save Web content

Save to Google

In a completely silent Google today publishes the Chrome Web Store, as reported by Engadget a new extension that is called “Save to Google.” What is it? You know Pocket, the service “Read it Later” that allows you to save desktop side and mobile any information that you do not want to lose, and you have not the time to check out immediately?

Read more