Why do Banks ask for identification

Personal finance and banking have changed completely in the last 40 years. The days of a branch closing for the weekend are now unheard of. However, finding a branch is also very difficult to achieve. This is because of the internet. Computing and the Internet have opened up the ability for us to access our … Read more

How to Create Consistency in Your Branding

When it comes to brand consistency, it’s more than just repeating a logo and message. Consistency in a company’s message, logo, and name helps customers connect to your brand more emotionally. The buyer journey is now more of an emotional experience, and creating connections with your audience requires that they become familiar with your company. … Read more