On October 4, 2011, five years ago, Apple presented the iPhone 4S. The new terminal remained in the background in the absence of until a few weeks before Apple’s CEO. Steve Jobs had left into the hands of Tim Cook for the first time and was not present at the keynote of an iPhone.
There was something odd about the atmosphere of the presentation. The manager of the new terminal unveil Apple’s SVP of Marketing Phil Schiller, he was too serious at a critical time for the company. Unfortunately, the reason would know the next day, October 5: Steve Jobs had died.
No we were still conscious, was beginning one of the most media transitions from one Technology Company. One that will inevitably be compared to Steve Jobs, the founder, visionary and charismatic leader with Tim Cook, a man of intuition and architect of the incredible efficiency of Apple.
The cold numbers efficiency and profitability of Apple
Throughout this article we will compare key aspects of the last ten years of Apple. The first five correspond to the stage led by Steve Jobs, while the last five are the focus in the current CEO, Tim Cook. All data shown in the graphs correspond to the Apple fiscal year, which ends in late September. That is, the Q1 begins in October and ends in December, so Q4 2011 defines both periods.
To analyze the efficiency and profitability of Apple under the mandate of both CEOs, we have selected three metrics. During the term of Jobs, Apple generated more than 285,000 million dollars in revenue and profits almost 56,000.
Revenues exceed 912,000 million and profits are 208,000 million. Comparing both periods, we see how both income and profits have more than tripled. The reasons are obvious: the iPhone started to become a product mainstream circa 2009 and 2010, while the iPad fever from 2011 spurred further company revenue.