Today, social networks are key channels for the growth of a business, but their potential is often neglected by entrepreneurs who decide to entrust the management to grandchildren or children who “are always attached to the phone and know how to use these things.”
But the strategy on social networks is not just funny picture or copy-paste link: serves to plan, monitor and make ad hoc campaigns. At stake is the credibility and reputation of the company, which is the image that the brand is able to play the popular imagination. So improvisation is banned, even when you share a post of real-time marketing.