Online marketing includes all the digital media (website, e-mail, social networks, video, etc.) that the activities use to attract and retain the attention of online users.
While traditional marketing strategies focus on attracting the attention and interest of people using TV or radio, online marketing strategies use digital interfaces to reach their audience.
With the progressive establishment of social networks, online marketing has become very interactive. Marketing with current customers, potential customers and other companies in the same sector has transformed unidirectional communication into multidimensional communication, where consumers also help to produce the content of online brands.