‘Avatar’ unleashed 3D fever around the world. Suddenly that was the magic word in the mouth of industry, users and content producers. Televisions, computers, cinemas … all tried to take advantage of the pull of a technology that years later virtually disappeared from the map.
That apparent irrelevance of 3D content has been confirmed again at the recent CES, with manufacturers who have announced that they will no longer offer this capability in their new models to focus on other technical improvements. Sales have not stopped falling, less and less movies are released with that alternative version and users do not take advantage of that feature of their Smart TV more than anecdotally. Are we facing the death of 3D content in film and television?