Do you know how much information you could have from your followers if you knew their behavior on social networks? Do you want to have guidelines to know why they act as they act and how that can affect the way you publish content and approach them?
Social networks are not only a means of communication for companies, but they are also a means of expression for many users. And that gives you a competitive advantage, because they allow you to actively listen and understand what they want.
Below I will explain in 3 steps how you can approach an interpretation of the behavior of users in social networks depending on the types of content they publish, their activity or the devices they use.