Are you going to put online your company’s website or its e-commerce or a corporate blog? Stop for a moment! Did you take care of all the details that matter? Or did you take yourself in a hurry and an approximation? I tell you this because your business results depend precisely on the care with which you have created your web project.
For example, do you know that creating an institutional site or a corporate blog that respects the main rules of web usability can help you maximize lead generation? In other words: you cannot neglect the design and architecture of your site, if you want to sell online. Therefore it is not enough to know how to write to sell – even if it is an equally essential prerogative. It is essential to design a usable site, that is, that offers a satisfactory browsing experience to visitors.