These days the developer conference held Apple, and during the WWDC keynote address that 2016 was a specific reserved for an issue that Apple is particularly proud section: the protection of privacy.
Speaking of his new efforts in this area, Apple mentioned the use of a discipline that few had heard: it is the “differential privacy”, a statistical system to collect and analyze data without compromising the identity and privacy of those who provided consciously or unconsciously. Do you know who created the concept? Microsoft, among others.
Collect data without violating privacy it is (mathematically) possible
The differential privacy is indeed a unique concept, especially now that all large companies based much of its activity to study our activity. Google, Facebook, Microsoft or Amazon do not stop to collect our data and then used in artificial intelligence engines, or advertising systems, or the way we recommend products and content.